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‘When on vacation…’ presents the Summer 2025 collection with snapshots of the activities that we engage in during our time off in the city – no matter whether it is abroad, somewhere warm, or in our very own hometown. The campaign maps out the vacation feeling of freedom and the endless possibilities each day brings: from strolls through the city to the beach and eventually dinner.

Fotografi:

Ed Gumuchian

Språk & Land